Guess have never really changed their styling.
They've been doing their 'All American Throw-back Glamour' since forever. Well at least since their height of popularity in the late 80s/early 90s.
It's proof that if you stick with something it will finally come back around. Sure, their actual clothes are just as uninspiring and trashy as they always were, but at least the styling is on the money.
The back-combing alone in this shoot is to die for.
I'm gonna start rockin' all of this hair and makeup as soon as I can be bothered.